Our Logo
The ELEKTRA logo is a clear signpost for our brand and our primary visual symbol. Our logo is the embodiment of the uniqueness of ELEKTRA.
According to our company, our logo is simple. It incorporates the basics that are important to us:
The letter E, is at the same time ELEKTRA, and indicates ELECTRICITY which is the basis and the beginning of what our company is doing;
The letter E, which means ELECTRONICS;
The letter K, which means CREATIVITY which is the main guide in our work;
The letter R, which means RESEARCH what is our main activity;
And of course the symbol of “thunder” that symbolizes ELECTRICITY, but also CREATIVE IDEAS.
Our logo is a Latin language variant because we want to present ourselves as an international brand and partner. The logo can be used in RGB, CMYK and Paytone color variants.
When using the ELEKTRA GROUP logo online, please be sure to point it to www.elektragroup.mk or www.elektrasolutions.com.
Color Palette
Elektra Indigo
#0C264C
Elektra Dark Gray
#212121
Elektra Dark Indigo
#000024
Elektra Black
#000000
Elektra Light Indigo
#0C264C
Elektra White
#FFFFFF
Elektra Light Gray
#F5F5F5
Logo Variants
Logo for official and overall use
Logo for official and overall use (negative)
Symbol Variant
Symbol „ELEKTRA“
Misuse of logo
- It is not allowed to change the proportions of the logo;
- It is not allowed to change the dimensions of the symbol and the output individually;
- It is not allowed to distort the logo;
- It is not allowed to change the position of the symbol and the letter;
- It is not allowed to change the colors of the logo;
- Contour logo representation is not allowed;
- Adding images and other graphic elements to the logo is not allowed;
- It is not allowed to apply the logo on a background that does not allow readability;
- It is not allowed to apply the logo on a photo that does not allow readability.
Typography
ELEKTRA’s primary font is Roboto Regular, which has been chosen to enhance and emphasize the clean and modern aesthetics that characterize everything the company does. The font family includes a variety of weights, from Ultra Light to Black, including the corresponding italic variants, providing a flexible range when building a message hierarchy. ELEKTRA’s secondary font is Montserrat.
In cases where these fonts are unavailable, there are appropriate replacements that are Open Sans Regular, Calibri Regular and Arial.